Shapes Mugs Campaign
2016
photographer – Joseph R. Webb
Styling and Concept – AANDERSSON + Joseph R. Webb
Produced in collaboration with photographer Joseph R. Webb, the campaign imagery establishes the handle shapes as independent parts of the mug through interplay between the mug’s shadows and the mug itself. The bauhaus-like geometric design details are supported by a primary-like color pallet backdrop for the imagery.
Shapes Mugs explore the functional applications of various geometric forms in combination and isolation. Originally eight mugs were prototyped and five were chosen for their functional form. The finish designed for these particular mugs is somewhat unique, where a colored clay body is exposed on the exterior and provides a cement-like texture after it is polished. The interior’s gloss glaze contrasts with the exterior’s rough texture.