010 – deconstructions campaign.

 

aandersson deconstructions pitcher

 

aandersson deconstructions vase

 

aandersson deconstructions mug

 

aandersson deconstructions bowl

 

aandersson deconstructions bowl



 

Deconstructions Campaign
2016
photographer – Joseph R. Webb
Styling and Concept – AANDERSSON + Joseph R. Webb

 

The 2016 deconstructions campaign was inspired by settings with ageing 1960’s-1970’s modernist American design details. Our intent was to place AANDERSSON designs in these settings and allude to the inevitable ageing process that AANDERSSON’s modern designs will undergo as well, reinforcing the continual importance of design trend in history. The imagery consists of a series of still life images and videos, giving enough context and texture to convey the oddly nostalgic vibe of the four separate settings featured.

 

About Deconstructions: Ceramic tableware traditionally utilizes a circular form for the most efficient containment and control of a material. These deconstructed forms represent an attempt to discover the same level or even more utility in a disrupted circular vessel. A total of ten solid clay positives were thrown on the wheel then cut in half. Plaster mold negatives were then made and prototypes were cast from clay slip. Each of the vessels were tested for utility. The mug is one of the more obvious examples of a form’s enhanced utility because of deconstruction, where the shifted upper half perfectly makes room for the mug’s handle. Porcelain clay and gloss white glaze were the chosen materials for this collection because of their durable, simple and traditional nature. Porcelain, however, is prone to dramatic warping during the firing process so a special porcelain clay body was formulated to resist warping and help achieve the crisp lines in the form.