AANDERSSON is a Philadelphia based design studio focusing on experimental approaches to product design, packaging design, digital interface design and graphic design. It believes these mediums are equally important, inevitably interconnected and should be considered with each other's relationship in mind.
The name AANDERSSON is a visually motivated adaptation of the Scandinavian surname Andersson, playing on the redundancy of the S with an additional and meaningless redundancy of the A. The name AANDERSSON is referential only in the sense that it is not a Scandinavian name and utilizes the added letters purely to aid in its distinct visual symmetry. The name reflects a key aspect of the studio's design approach, where modification and juxtaposition of familiar and fundamental design elements attempt to form an entirely new functional and aesthetic language.